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Leading Edge Copywriting – Battlecards

One of the most important sales enablement content projects needed in B2B sales is a Battlecard. This document is the heart of all the other sales enablement pieces because it contains so much information and guidance for the sales team.
Everyone uses battlecards differently because different business owners have bespoke needs. If you’re trying to create your company’s first ever battlecard from scratch or you need someone to write battlecards for you, you’ve come to the right place. So read on to find out more about what makes this document so useful.
Two salesperson presenting a pie graph and a line graph on a big screen showing the sale's performance.
Copywriters are planning what to include in a sales guide, or "battlecard," to help you create a compelling sales pitch.

What is a Battlecard?

Whatever you want to call it: a battlecard, a selling guide, a sales playbook, or a cheat sheet, a salesperson can benefit from using one. A battlecard is a succinct selling guide that gives you the information, tactics, and steps to create an amazing sales pitch in 60 seconds. It is more of a content hub or a one-stop shop for the latest datasheets, slide decks, etc. Composed of scripts and sales copy that a salesperson can use when speaking, or emailing with various prospects.
They help to keep the salesperson organised and protect them from just winging it, when communicating with a hot lead.
The Battlecard will become the go-to item for your sales team as all the information they want will be together at their fingertips so they can make a sale.
Leading Edge Copywriters will construct a selection of ready-made responses written out for you that are both conversational and persuading. We will create different sales enablement materials to assist your sales team in closing more sales. We’ll talk about relevant key points that can assist you in sales calls. Here are some of the types of content we could write for your battlecard.

Product’s elevator pitch

An elevator pitch is a short, concise description of what you do, or what you sell, as well as the main benefit to the prospect. It will emphasize your unique selling proposition (USP), which is a point of difference or something extraordinary about you or your services.
It is short, sweet and designed to pique interest and make the other person want to know more and ask questions. It is a conversation starter.
Two employees were communicating while taking an elevator up, it is an example of a product elevator pitch

Feature and benefit blurbs

In this part of a battlecard, we will describe what your product or service can do, solve, or accomplish for the prospect. It’s just like selling someone a car. In order for them to understand it, you need to explain all of the features and benefits. If they’re tied directly to customer focused benefits, your prospect will stay interested.
We will ensure that it is organised and easy for your sales team to understand and refer to quickly. We will make your copy blurbs clear, very conversational, and tightly written.
An example of a battlecard template that shows the feature and benefit blurbs, it describes what your product or service can do, solve, or accomplish for the prospect

Overcoming potential buyer objections

Overcoming objections in sales is a challenge for every salesperson. However, as a salesperson, you cannot afford to give up on a potential sale so quickly. It’s critical to understand every aspect and feature of your product or service, but it’s also crucial to understand the true nature of the customer’s objection.
There are three common types of objections: Incorrect Assumption, Mountain out of a molehill and a true disadvantage compared to the competition.

Our copywriters will prepare a list of potential objections along with an effective sales pitch to counter them during a sales call. This will enable your sales people to easily handle any objections.

Three people standing in front of a sales meeting, using a three legged easel and a board to discuss strategies for overcoming potential buyers' objections.

FAQ

This section is jam packed with possible questions that potential customers might pose to the salesperson and answers that are consistent with company policy for these questions.  This ensures the entire team is on the “same page” so to speak, and eliminates any “he said – she said” situations.
An FAQ graphic featuring four persons using various electronic devices and they are jam packed with possible questions.

Competitors

It may contain relevant facts about your competitor’s products, showing how or why your product is better than their product, and again keeps things consistent.
An example of a competitor battlecard template with a relevant list of information about the competitor's company, product, features, pricing, strengths, weaknesses and kill points.

How can a Sales Battlecard benefit your business?

It will keep your sales team ready for anything. Since battlecards are a compilation of various pieces of information, your sales team can ensure they’re saying the right things and give accurate information when speaking with potential customers. Which is why, customers seeking to interact with brands they can trust may find this kind of consistency particularly appealing as no matter who they speak to they get the same response.

Understanding Target Audience

Battlecards make it easy for your sales team to have all the information they need at their fingertips. They can have access to important information about their target audience, such as how people buy things and what information about products they care about the most. This can help your salespeople understand what potential customers want, and build relationships based on trust with them. From this point on, salespeople will have a better chance of turning leads into customers. This topic will be more fully discussed on our “Persona” page.

Help your sales team win deals

People want to know things, and they want to know them quickly. A salesperson is more likely to close deals if they are ready to answer any questions while adding value. Battle cards can help ease the stress of these situations and guide team members on how to deal with customers, especially those who raise objections.
According to Jeffrey Gitomer, “Great salespeople are relationship builders who provide value and help their customer win”.

Why Choose Leading Edge Copywriting?

Incorporating our battlecards into your B2B marketing strategy will simplify the process for you. You can choose from a number of different templates to create a unique battlecard that will help your team win more deals. Or more in depth and purpose built to improve your sales team’s demo-giving skills. As Jeffrey Gitomer said, “Great salespeople are relationship builders who provide value and help their customer win”. That is where we step in, Leading Edge Copywriting will strengthen your brand image and create awesome copy that precisely conveys the features and benefits of your service or product.
So, what are you waiting for? Looking for a copywriter near me? If your company needs to generate more leads and close more sales. Our team of copywriters are ready to take action and answer all of your questions. You can schedule a clarity call with us to discuss how we can best meet your needs. Please go to the contact page and fill out the contact form. We will get back to you as quickly as we can.