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Battlecard for Advantage Kitchenware Toaster
Elevator Pitch Style Description

Our Advantage Kitchenware Conveyor Toaster is a heavy-duty, high-quality, durable stainless-steel toaster that can toast up to 500 slices per hour as it is designed for busy kitchens.
Unlike other toasters, with dial settings, ours has precise and targeted toasting settings. It can handle any type of bread, and at the touch of a button, produce light, medium, and dark toast.
With our new conveyor toaster, you can get the perfect toast every time.
You will also save about $1,500 per year, because this toasting system produces almost zero wasted toast.

Key Features and Benefits Focus on
Feature: Precise and Targeted Toasting
Copy:
Isn’t it frustrating when customers order light toast, and your old toaster gives them much darker toast? Just imagine that you are toasting with your new Advantage Kitchenware Conveyor Toaster. Because it has proprietary technology providing precise and targeted toasting, simply pressing a button will toast the bread exactly as the customer ordered. All of this happens whether the order was for light, medium, or dark toast, without affecting the other slices. This feature’s main benefit means that because there is almost zero incorrect toast orders you will save about 100 slices of bread a day, which equates to about $1,500 per year savings.
Feature: Heavy-duty Design
Copy:
If every breakfast session you are wondering whether your old toaster is going to survive one more day without a malfunctioning disaster causing chaos for your business, we have a solution. Our commercial-grade advantage kitchenware elevator toaster is made of stainless steel and other heavy-duty, durable materials inside and out. That makes it one of the most reliable toasters on the market. We’ve spent the last 60 years getting better at making commercial kitchen equipment that can stand up to the demands of a busy kitchen. It has a two year parts and labor warranty, and according to a review by PD Diamond and Associates, an appliance testing firm, it will operate properly for an average of three years without requiring extensive maintenance and repairs. That is up to one year longer than most other competing brands.
Responses To Objections
Objection
“Your toaster is expensive. Other toasters are at least 20% cheaper.”
[Objection type: A disadvantage compared to the competition.]
Response
Yes. Our toaster is more expensive initially, but you get so much more for your money in the long run.
It is one of the most durable and reliable commercial toasters on the market, and it comes with a two year parts and labor warranty. According to PD Diamond & Associates an appliance testing company our kitchenware toaster will work well for three years without requiring extensive maintenance or repairs – a year longer than our competitors’ models.
Our toaster’s proprietary technology allows you to choose how light or dark you want your bread to be by just pressing a button. This means that because there is an almost zero toast loss you will save about $1,500 per year.
Objection
“Your competitor’s toaster has a dial while yours has buttons. Isn’t a dial more accurate simply because you can adjust it? You can’t adjust a button.”
[Objection type: Incorrect assumption.]
Response

Yes, you’d think that the dial is more accurate.
However, adjusting it to the right setting for each order produces inaccurate results, which is shown by the large bread wastage in most restaurants.
While the three buttons for light, medium, and dark toasting options allow staff to toast each slice to perfection.
It’s guaranteed to deliver the perfect toast with every order.
This means almost zero bread waste.

Objection
“Whoa! Your toaster is heavy. Two people to lift it onto the counter? That’s insane. Why would I buy yours when your competitor’s toaster is so much lighter?”
[Objection type: Mountain out of a molehill.]
Response

Yes, our toaster is the heaviest on the market.
Unlike other companies, we don’t compromise on quality materials for the motors and conveyor belts.
The Advantage Kitchenware Conveyor Toaster is made of heavy-duty and durable materials inside and out.
It is one of the most durable and reliable commercial toasters on the market, and it comes with a two year parts and labour warranty.
According to PD Diamond & Associates an appliance testing company our kitchenware toaster will work well for three years without requiring extensive maintenance or repairs – a year longer than our competitors’ models.
This also means you save money in repairs, maintenance and replacement costs.