Leading Edge Copy Writing

Call Script for Cold Outreach Calls – Advantage Kitchenware Conveyor Toaster
Opening of the Call
Hi, my name is _____ from Advantage Kitchenware.
The reason for my call is…
As an expert in kitchen equipment, I’ve noticed that the toaster is one of the most used appliances in restaurants. Many brands and models are prone to breaking. Imagine if your toaster malfunctioned during a busy breakfast session. How frustrating would that be? It would affect your kitchen’s productivity and quality of service.
Advantage Kitchenware have developed a heavy-duty conveyor toaster ideal for commercial applications. It has a two year parts and labour warranty. According to a review by an appliance testing firm PH Diamond & Associates our toaster will typically operate effectively for three years without needing any major maintenance or repairs. It’s durable and built to last because it’s made of stainless steel and high-quality materials inside and out.

Would you be interested in hearing additional details about how our toaster will help you achieve hassle-free kitchen operations? If so, could we schedule a live, online demo via a Zoom meeting this week?

If Prospect response is, “Yes”
That’s great. Let’s schedule it now.
I’m sure you have some questions about the proprietary features and benefits of our new toaster. Would you like me to answer them right now?
If Prospect response is, “Don’t have time this week”
I understand this may not be your top priority right now. Several people have had the same thought, but after a brief discussion, they were thrilled to learn more.
Here’s an idea: we could arrange a quick Zoom meeting next week to discuss our product further. How about Tuesday at 3 pm or Thursday 10 am? Otherwise, use my Calendly link to pick a day/time most convenient to you.
Closing of the Call
For over 60 years, we’ve been manufacturing commercial kitchen appliances that consistently provide our customers with efficient, heavy-duty, quality products.
[Prospect name], if we could prove that our advantage kitchenware conveyor toaster can help increase your kitchen productivity and profitability, then would a 20-minute Zoom call with our sales manager be a smart next step for you?