Leading Edge Copywriting – One Sheet or Sell Sheet
When someone asks, “What does your business do?”. Can you give a clear, concise, and interesting explanation? Would a potential customer be interested in learning more after reading your description?
In a perfect world, there would be enough time and resources to give a laid back, in-person sales presentation to each and every prospect. This would be the ideal scenario for sales professionals. There would be coffee and bagels, and you would have the opportunity to present every facet of your business and products to the client.
Unfortunately, that’s not how things typically work out in the real world. Sales copy matters more than you might think. Which is why, Leading Edge Copywriting Services has a perfect solution to your problem. Have you heard about the trusty marketing one-pager often known as a one sheet? If not, don’t worry we’ll explain it in more detail, so keep reading!
What is a One Sheet or Sell Sheet?
Have you ever wondered what the written version of an elevator pitch looks like?
One can think of a sell sheet as a hard copy of an elevator pitch. A sell sheet, or “one pager,” concisely introduces your brand and sells your product or service in the most distilled down, straight to the point way possible. It is a one or two page overview of the project that tells what your product or service does, explains how it solves a problem, and its features and benefits.
There are two main types of one sheet you can choose for your business, product sell sheet or company sell sheet. Even though the two have many of the same goals in common like simplicity and motivation, but they differ with regard to focus.
Product Sell Sheets
Product sheets are an excellent marketing tool for businesses, both new and established. In order to generate interest in a new product, you can use a product sell sheet. In addition to this, they are also able to pre address the typical objections raised by customers. It concentrates on a specific product or service out of many available options. The purpose of creating a product sell sheet is to pique the recipient’s curiosity to the point where they will contact the manufacturer to inquire about the specifics of purchasing or marketing the product.
Company Sell Sheets
Sell sheets that are both informative and engaging go a long way toward establishing credibility and proving the value of your company. A company one sheet focuses primarily on the company itself, with only a few brief references to the products or services that it offers. This sheet provides excellent introductions with data on the company’s statistics, its leaders, and its mission. Details like genre, word count, intended audience, synopsis, contact info, and your bio, give potential customers a clear idea of what to expect from your company. The main goal is to pique the interest of the audience so that they will want to hear the full value proposition in the near future. We will assist you in showing why the use of your product would be beneficial to your potential customers.
Benefits of Using One Sheet in your Business
Many business owners want to highlight the products or services their organization provides but are hesitant on how to do it. This marketing piece gives entrepreneurs the direction they require to produce a business that is focused on reaching their objectives and addressing the queries of their customers.
A one sheet can be utilized to attract more customers because it is a tool made expressly to pique the attention of potential clients. To demonstrate the range of services you provide to potential clients and as a tool for referral partners to use when recommending you. Instead of highlighting all of your services, we will focus on one specific area of your product instead. If you offer a variety of products, we can design a succinct, clear, and focused one page for each item.
We are your Certified Copywriters
When a company has selling copy materials, it is much simpler for them to communicate the information about a product with a buyer. And it also provides a quick reference for the sales teams that work for that company. If you are interested in improving the efficiency of the materials you use to offer products or services, our team of copywriters can design and create a one sheet template that can be utilized by your sales staff.
We can help you get started on your product or company one sheet today! You’d be surprised how often a one sheet comes in handy and how many times it can be repurposed. You can also take a look at a sample sale sheet that can be found on the work sample page now that we’ve gone over the core parts.
Leading Edge Copywriting will make sure to tailor your needs to meet your specific requirements in order to generate and emphasize the best features of your product using a one sheet. We guarantee to produce a compelling and effective sell sheet for your company to close more deals. Are you looking for a certified one sheet copywriter? Look no further! Just go to the contact page, fill out the form, and we will contact you as soon as possible.